What Etsy has actually published about search, titles, tags, and fees — and how to use that in a listing.
Honest data
Etsy does not give third-party apps shopper search counts. What eRank, EverBee, and Alura are estimating, and which NicheKite fields are measured instead.
2 October 2026 · 2 min read
Fees
The fees Etsy publishes: $0.20 to list, 6.5% transaction, country processing rates, and Offsite Ads at 15% or 12% with a $100 cap. One worked US example.
2 October 2026 · 3 min read
Keywords
NicheKite’s keyword difficulty is a labelled estimate from listing count and save rate. Etsy does not publish that score, and a blank volume is not a zero.
2 October 2026 · 1 min read
Etsy SEO
What Etsy has said search actually uses in 2026: titles, tags, attributes, photos, and reviews. A practical order of work, with the help pages linked.
2 October 2026 · 3 min read
Tags and titles
Etsy titles can be 140 characters. The handbook says fewer than 15 words, the item noun once, and no subjective or price language. Here is that format.
2 October 2026 · 2 min read
Listings
Views mean people opened the listing. Sales are a conversion problem. Etsy names photos, price, reviews, and the visit-to-order rate, not a secret penalty.
2 October 2026 · 2 min read
Tags and titles
Etsy allows 13 tags, 20 characters each. What the help center allows, which characters fail, and how to spend the slots on phrases instead of single words.
2 October 2026 · 2 min read
Keywords
Etsy tells sellers to prefer specific phrases over generic searches. Long-tail keywords are those phrases, and each tag still has to fit in 20 characters.
2 October 2026 · 2 min read
Search
Etsy has described query matching and ranking factors, including reviews and response rate. It has not published weights, so this page does not invent them.
2 October 2026 · 2 min read
Search
Marketplace Insights is Etsy’s shop tool for buyer search terms, with 15 free searches a week. It is not a field the Open API gives to other apps.
2 October 2026 · 1 min read
Honest data
Etsy does not give third-party apps shopper search counts. What eRank, EverBee, and Alura are estimating, and which NicheKite fields are measured instead.
2 October 2026 · 2 min read
Fees
The fees Etsy publishes: $0.20 to list, 6.5% transaction, country processing rates, and Offsite Ads at 15% or 12% with a $100 cap. One worked US example.
2 October 2026 · 3 min read
Keywords
NicheKite’s keyword difficulty is a labelled estimate from listing count and save rate. Etsy does not publish that score, and a blank volume is not a zero.
2 October 2026 · 1 min read
Etsy SEO
What Etsy has said search actually uses in 2026: titles, tags, attributes, photos, and reviews. A practical order of work, with the help pages linked.
2 October 2026 · 3 min read
Tags and titles
Etsy titles can be 140 characters. The handbook says fewer than 15 words, the item noun once, and no subjective or price language. Here is that format.
2 October 2026 · 2 min read
Listings
Views mean people opened the listing. Sales are a conversion problem. Etsy names photos, price, reviews, and the visit-to-order rate, not a secret penalty.
2 October 2026 · 2 min read
Tags and titles
Etsy allows 13 tags, 20 characters each. What the help center allows, which characters fail, and how to spend the slots on phrases instead of single words.
2 October 2026 · 2 min read
Keywords
Etsy tells sellers to prefer specific phrases over generic searches. Long-tail keywords are those phrases, and each tag still has to fit in 20 characters.
2 October 2026 · 2 min read
Search
Etsy has described query matching and ranking factors, including reviews and response rate. It has not published weights, so this page does not invent them.
2 October 2026 · 2 min read
Search
Marketplace Insights is Etsy’s shop tool for buyer search terms, with 15 free searches a week. It is not a field the Open API gives to other apps.
2 October 2026 · 1 min read